Innovation Comes From Saying No

I was reading the free Getting Real book from 37Signals and came across this Steve Jobs quote. I love it!

“We Don’t Want a Thousand Features”

Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. My favorite line of the day was when people kept raising their hand saying, “Does it do [x]?”, “Do you plan to add [y]?”. Finally Jobs said, “Wait wait — put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don’t want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.”

—Steve Jobs, CEO, Apple (from The Seed of Apple’s Innovation)

Innovation Comes From Saying No